Narrative:

This was not a deviation from an ATC clearance. Upon discussion; we decided this was the best option to allow filing of report. On approach into sjc [in the late afternoon] we noticed a large red rectangular glow in the distance. It pulled my vision off of the approach. I was pilot monitoring. The lighted rectangle proceeded to change colors; continuously. It is in direct line of sight above the departure end of runway 30L. A B737 landed on the parallel runway a few seconds after us. They queried the tower about this object. We were then informed that the new stadium has installed this lighted billboard...'and it is the size of a building.' ATC has a deep concern about this installation. They mentioned that our distractions occurred during daylight hours. 'Just imagine this at night'...it will be illuminated 24 hours a day. ATC also mentioned their concern for approaches flying directly over this lighted billboard for approach into runway 12. Both the B737 crew and I agreed this would be very distracting.

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Original NASA ASRS Text

Title: Air carrier Captain comments on how distracting the video screens at the new stadium are during a daylight approach to SJC from the south.

Narrative: This was not a deviation from an ATC clearance. Upon discussion; we decided this was the best option to allow filing of report. On approach into SJC [in the late afternoon] we noticed a large red rectangular glow in the distance. It pulled my vision off of the approach. I was pilot monitoring. The lighted rectangle proceeded to change colors; continuously. It is in direct line of sight above the departure end of Runway 30L. A B737 landed on the parallel runway a few seconds after us. They queried the Tower about this object. We were then informed that the new stadium has installed this lighted billboard...'and it is the size of a building.' ATC has a deep concern about this installation. They mentioned that our distractions occurred during daylight hours. 'Just imagine this at night'...it will be illuminated 24 hours a day. ATC also mentioned their concern for approaches flying directly over this lighted billboard for approach into Runway 12. Both the B737 crew and I agreed this would be very distracting.

Data retrieved from NASA's ASRS site and automatically converted to unabbreviated mixed upper/lowercase text. This report is for informational purposes with no guarantee of accuracy. See NASA's ASRS site for official report.