Narrative:

Taxiing out of the FBO at sfo; we were assigned a new runway from what we had expected. My first officer (sic) inadvertently entered in runway 1L for the departure (we were assigned runway 10L). After takeoff on runway 10L; I began to navigation utilizing the FMS. ATC (norcal) advised us to 'fly heading 090 degrees' as we were fling the wrong departure procedure. As PIC; I should have verified that the proper runway was selected in the FMS.

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Original NASA ASRS Text

Title: F2TH FOLLOW WRONG FMS DEP RTE FROM SFO.

Narrative: TAXIING OUT OF THE FBO AT SFO; WE WERE ASSIGNED A NEW RWY FROM WHAT WE HAD EXPECTED. MY FO (SIC) INADVERTENTLY ENTERED IN RWY 1L FOR THE DEP (WE WERE ASSIGNED RWY 10L). AFTER TKOF ON RWY 10L; I BEGAN TO NAV UTILIZING THE FMS. ATC (NORCAL) ADVISED US TO 'FLY HDG 090 DEGS' AS WE WERE FLING THE WRONG DEP PROC. AS PIC; I SHOULD HAVE VERIFIED THAT THE PROPER RWY WAS SELECTED IN THE FMS.

Data retrieved from NASA's ASRS site as of January 2009 and automatically converted to unabbreviated mixed upper/lowercase text. This report is for informational purposes with no guarantee of accuracy. See NASA's ASRS site for official report.