Narrative:

Mem reported wind as 180/10 landing 18L/right. Approximately 40 southwest of tammy intersection; ATC told us to cross tammy at 10;000 indicating a north landing. I told ATC that ATIS was reporting landing to the south. He told us tower just put out a new ATIS and the weather was the exact same only landing to the north with a strong south wind. When we were handed off to tower they told us to expect 36L. Because of the tailwind; I requested runway 09 or 36C the longer of all the north runways; tower told us unable plan 36L. As we were on final for 36L at 3;000 ft we were showing at 31 KT tailwind. I requested a wind check and we were told 120/15. At approximately 500 ft the wind arrow was indicating a tail wind out of the southeast of 19 KTS. At that point; I directed my full attention out side and we may have exceeded the 10 KT tailwind limitation. The landing was normal; maybe a tad long. On rollout I noticed the wind sock was completing extended indicating a strong wind out of the southeast. Once clear of the runway; we asked for a wind check and we were told 120/9 which was inconsistent with the wind sock. On taxi-in we pulled a new ATIS and it showed the wind as 120/15g23. Suggestions; my belief is that mem tower purposely tries to accommodate the another company operation by landing to the north even when they shouldn't. This is not the first time that this has happened to me; but it is the last! Next time I will declare an emergency; so I can land in the direction that we all should be landing on.

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Original NASA ASRS Text

Title: Air Carrier landing MEM voiced concern regarding ATC's accommodation of another operator preferences with regard to runway selection regardless of existing wind conditions.

Narrative: MEM reported wind as 180/10 landing 18L/R. Approximately 40 SW of TAMMY intersection; ATC told us to cross TAMMY at 10;000 indicating a North landing. I told ATC that ATIS was reporting landing to the South. He told us Tower just put out a new ATIS and the weather was the exact same only landing to the North with a strong South wind. When we were handed off to Tower they told us to expect 36L. Because of the tailwind; I requested Runway 09 or 36C the longer of all the North runways; Tower told us unable plan 36L. As we were on final for 36L at 3;000 FT we were showing at 31 KT tailwind. I requested a wind check and we were told 120/15. At approximately 500 FT the wind arrow was indicating a tail wind out of the SE of 19 KTS. At that point; I directed my full attention out side and we may have exceeded the 10 KT tailwind limitation. The landing was normal; maybe a tad long. On rollout I noticed the wind sock was completing extended indicating a strong wind out of the SE. Once clear of the runway; we asked for a wind check and we were told 120/9 which was inconsistent with the wind sock. On taxi-in we pulled a new ATIS and it showed the wind as 120/15g23. Suggestions; my belief is that MEM Tower purposely tries to accommodate the another company operation by landing to the North even when they shouldn't. This is not the first time that this has happened to me; but it is the last! Next time I will declare an emergency; so I can land in the direction that we all should be landing on.

Data retrieved from NASA's ASRS site as of July 2013 and automatically converted to unabbreviated mixed upper/lowercase text. This report is for informational purposes with no guarantee of accuracy. See NASA's ASRS site for official report.