Narrative:

Climbing through 7000 ft MSL; the APU fire warning light illuminated with accompanying bell. We had just shut down the APU 1 min prior. We pulled the fire handle and discharged the retardant; but the warning continued. We declared an emergency and diverted to ZZZ with vectors. To expedite landing; we exceeded 250 KTS below 10000 ft most of the way. The fire warning bell kept coming back on repeatedly and the fire lights never went out. No evacuate/evacuation was required. Crash fire rescue equipment greeted the aircraft; confirmed no fire indications. We taxied to the gate.

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Original NASA ASRS Text

Title: A B737-300 APU FIRE WARNING ACTIVATED CONTINUOUSLY SHORTLY AFTER TKOF. CREW DECLARED AN EMER AND DIVERTED TO NEARBY ARPT BUT NO FIRE WAS VISIBLE.

Narrative: CLBING THROUGH 7000 FT MSL; THE APU FIRE WARNING LIGHT ILLUMINATED WITH ACCOMPANYING BELL. WE HAD JUST SHUT DOWN THE APU 1 MIN PRIOR. WE PULLED THE FIRE HANDLE AND DISCHARGED THE RETARDANT; BUT THE WARNING CONTINUED. WE DECLARED AN EMER AND DIVERTED TO ZZZ WITH VECTORS. TO EXPEDITE LNDG; WE EXCEEDED 250 KTS BELOW 10000 FT MOST OF THE WAY. THE FIRE WARNING BELL KEPT COMING BACK ON REPEATEDLY AND THE FIRE LIGHTS NEVER WENT OUT. NO EVAC WAS REQUIRED. CFR GREETED THE ACFT; CONFIRMED NO FIRE INDICATIONS. WE TAXIED TO THE GATE.

Data retrieved from NASA's ASRS site as of January 2009 and automatically converted to unabbreviated mixed upper/lowercase text. This report is for informational purposes with no guarantee of accuracy. See NASA's ASRS site for official report.